«If I had to guess, social commerce is the next area to really blow up»
— Mark Zuckerberg, Août 2010

«The question before us is this: Is the Web getting smarter as it grows up?»
— Tim O’Reilly et John Battelle, «Web Squared: Web 2.0 Five Years On».

«The Web does not just connect machines, it connects people.»
— Tim Berners-Lee

«The beauty of the Like button is that it allows people to casually signal affinity for a brand, product or broadcast, syndicating that casual Like back through their social networks»
— Financial Times

«It is demand generation rather than demand fulfilment. It’s like seeing a print advertisement in a magazine and going around and handing it all your friends.»
— Bret Taylor, Facebook Platform

«(…) just as the Web once emerged on top of the Internet, now something new is emerging on top of the Web: I call this the Stream. The Stream is the next phase of the Internet’s evolution. It’s what comes after, or on top of, the Web we’ve all been building and using.»
— Nova Spivack, «Welcome to the Stream»

« Pour le moment nous n’en sommes qu’aux balbutiements et aux expérimentations, mais je crois que c’est une évolution saine de remettre le client au centre des préoccupations de ceux qui produisent ou qui vendent…
 
Le client est R.O.I., c’est bien connu ! »
— Patrice Cassard, Archiduchesse

« If you think of it in terms of the Gold Rush, then you’d be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn’t a last nugget. Every new thing creates two new questions and two new opportunities. (…)
 
There’s so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That’s where we are. We don’t get our hair caught in it, but that’s the level of primitiveness of where we are. We’re in 1908. (…)
 
We’re very, very early.»
— Jeff Bezos, TED.

«Ok, not a big deal, but think laterally: how about this? What if Larry and Sergey wanted to recreate PageRank today?
 
You know what I bet they wish they could have done? Forced anyone who wanted to add a page to the web to authenticate with them first. (…)
 
This sounds a lot to me like “Authenticated PageRank” — where everyone that wants to be listed in the index would have to get a Google account first. Sounds kind of smart, right? Except — shucks — there’s just one problem with this model: it’s evil!»
— Chris Messina, Understanding the Open Graph Protocol

«This is a conversation, not a one-night stand»
— Sarah Hofstetter

«Amazon Didn’t Miss the Boat on Social Commerce, It Built It»
— Paul Marsden, Social commerce today

«Ratings and reviews are the 101 of ecommerce. These elements have been here forever and they are absolutely necessary for almost any online shop to attract customers, I agree. But these elements are product oriented (not people oriented).

But social (or the new thing about social) is about customer interaction, people can connect directly with each other. This is where Amazon was never good at and is still very bad (although you can find user profiles now on Amazon), and this is what the Techcrunch panel was about.»
— Jochen Krisch, Exciting Commerce